Media groups, telecom operators, internet players, publishing companies, and cable providers are all competing for people’s “entertainment time, purchasing time, and attention!” The “winners” will be those companies who continually innovate their products and services, leverage best practices, and effectively utilize the latest technologies.
The global media and entertainment industry is flush with opportunity, but also with tremendous challenge, and uncertainty. New distribution channels, rapidly changing technologies, changing advertiser needs, and increasing audience fragmentation are requiring media and entertainment companies to consider new business models, place big bets and constantly challenge today’s conventional wisdom. Audience behavior that is proving to be fleeting in character, rather than demonstrating traditional values such as viewer loyalty, brings added complexity to the industry. The continued fast growth of online and mobile media outlets, digital streaming audio and video distribution, blogs, online gaming and other services and innovative business models have created new delivery platforms and lower entry barriers.
We help our clients in the media and entertainment industry capitalize on new opportunities, navigate the environment with greater certainty, and gain a competitive advantage. The primary drivers of success or failure in today’s media and entertainment landscape include:
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